GEN Z SPENDS TO ENRICH, NOT ESCAPE

Gen Z Spends to Enrich, Not Escape

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, monetary success followed an acquainted pattern: earn steadily, save boldy, buy a home, and plan for retired life. Yet Gen Z is approaching money with a fresh viewpoint. Rather than focusing exclusively on lasting buildup, this generation is prioritizing balance, wellness, and willful

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